Instagram Custom Feeds – Social Media Feature

Project Overview

After being tasked with incorporating a new feature into an app that’s already been highly accepted, I began thinking of different apps I could improve. Considering I’ve used and watched Instagram grow over the past 7 years, it felt natural that I should try to discover a way to add value to the lives of many Instagrammers like myself.


User Research
Interaction Design
UI Design

Hi-Fi Prototype

The culmination of my efforts resulted in "Custom Feeds", which allow Instagrammers to organize the accounts, tags, and places they already follow into separate feeds according to the topics they want.

Once they've created the individual feeds, they can switch between them to access the content they want to see when they want to see it.

Onboarding Flow

Creating a New Custom Feed

Editing an Existing Custom Feed